Hard Fired by Ballantine's
Hendrick Rolandez
Contents
Introduction
Back in 2016, parisian-based design agency "Les Poupées Russes" contacted me to help them and work on a landing page/microsite for Ballantine's brand presenting their upcoming product called "Hard Fired".
The main goal was to promote one of the latest blended scotch whisky from the famous brand.
Hard Fired by Ballantine's
Landing page
Desktop version
It uses a key visual with a heavy focus on the product, the fire and burnt wood. The landing page has major parts:
a key visual presenting the bottle to the viewer
the process on how the whisky has been created
the flavors making it so special
a trailer during less than a minute showing craftsmen
a recipe to taste the product the best way as possible
Hard Fired by Ballantine's - Desktop version
Mobile version
To bring a larger audience to experience its new product, this landing page has also been adapted to mobile devices & screens.
Hard Fired by Ballantine's - Mobile version
Hard Fired is one of the finest products ever made. Created by fire.
By Ballantine's
Trailer
Trailer for Hard Hired by Ballantine's
Credits
Year
2016
Agency
Les Poupées Russes
Client
Ballantine's
Role
Web Designer
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Posted Feb 4, 2025
Web Design for "Hard Fired by Ballantine's", one of the finest product ever made by the famous brand.
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Clients
Ballantine's
