"Feels like a Wednesday" is a vibrant and inviting restaurant that specializes in crafting mouthwatering homemade vegan dishes. With a strong focus on providing a unique dining experience for vegetarians and vegans, the brand takes pride in showcasing the best of herbal, natural, and plant-based foods. The restaurant's ambiance channels a sense of boldness, quirkiness, and retro charm, appealing to customers who seek a warm and welcoming atmosphere.

The challenge in creating the visual identity for "Feels like a Wednesday" was to effectively capture the essence of the brand and communicate its bold, quirky, and retro characteristics. The visual identity needed to embody the unique experience offered by the restaurant while aligning with its focus on vegetarian and vegan cuisine. It also had to create a sense of approachability and make customers feel welcome, reflecting the warm and inviting nature of the brand.

The concept of the visual identity for "Feels like a Wednesday" revolves around a personified mascot and a retro-inspired typography. The mascot, a woman holding a bowl of vegetables, serves as a personification of the brand. She represents the warm and welcoming nature of the restaurant, emphasizing its commitment to vegetarian and vegan dining. The choice of a rounded display font with a retro style for the typography aims to reinforce the friendly personality of the brand. This font evokes a sense of nostalgia and adds a touch of playfulness to the visual identity. Together, the mascot and typography create a cohesive and memorable brand image that captures the essence of "Feels like a Wednesday" and resonates with its target audience.