"Oh Mochi!" is an exciting and vibrant brand that has taken the snack scene by storm with its delectably innovative creations. From irresistible ice cream to chewy cakes and heavenly mochi doughnuts, Oh Mochi! offers a delightful range of treats that cater to every craving. It is a brand that embodies fun, creativity, and a passion for indulgence. With their ever-changing flavors and infectious energy, Oh Mochi! invites everyone to join the party and experience the joy of their delicious offerings.

The challenge in creating the visual identity for "Oh Mochi!" was to effectively capture the brand's vibrant and fun personality. The visual identity needed to convey the excitement and playfulness associated with the brand while also showcasing the various types of mochi treats it offers. The goal was to design a visual representation that would instantly resonate with the target audience, enticing them to join the fun and indulge in the mouth-watering delights of "Oh Mochi!"

The concept behind the visual identity of "Oh Mochi!" revolves around three dancing characters, each representing a different type of mochi - cake, ice cream, and doughnut. These adorable and lively characters embody the spirit of the brand, exuding energy and enthusiasm. Through their dynamic poses and expressions, they evoke a sense of celebration and joy, ready to party and commemorate the latest flavor of the week.