The Loupes Company (TLC), a brand providing specialised loupes for students, was struggling with its online presence. The existing website was outdated, not user-friendly, and failed to effectively engage its target audience of students. As a result, organic traffic was low, and the brand averaged low e-commerce sales per month.The goal was to redesign TLC’s website to better resonate with student customers, improve its usability, and drive both organic traffic and sales. This involved enhancing the user experience, optimising the site for SEO, and creating a more appealing and accessible platform for the student demographic.

Developing a user-friendly and visually appealing website tailored specifically to the needs of student customers, making navigation and product discovery seamless. Optimising the site’s SEO, focusing on student-centric keywords and improving the overall structure to enhance organic search performance. Ensuring mobile responsiveness and faster load times to cater to the high volume of mobile users among the student demographic.Incorporating clear, targeted call-to-actions and student-specific promotions to increase engagement and conversion rates.

The redesign significantly improved TLC’s online performance. Organic traffic doubled within the first three months post-launch due to the SEO improvements and enhanced site structure. E-commerce sales also saw a substantial boost, increasing from an average of 15% increase in sales. This project directly contributed to TLC’s growth by better aligning the brand’s online presence with its target audience.