midday: a bold, modern sandwich

midday: a bold, modern sandwich brand built to be fresh, playful, and impossible to ignore. branding isn’t just about a logo; it’s about building a system people remember. every decision from the bold typography and vibrant palette to the playful mascot and minimal layouts was made to give Midday a distinct personality that feels fresh, approachable, and memorable across every touchpoint.🥪🧡

(brand identity, restaurant branding, food branding, visual identity, logo design, brand strategy, packaging design, menu design, hospitality branding, creative direction, typography, mascot design, graphic design, restaurant marketing, branding designer)