Bold Sourdough Branding: “what if a sourdough bakery didn’t look like every other earth-tone, muted, “farm-to-table” spot on the planet?”
Yeah… I asked myself the same thing. Uncle Dough is a bakery built on honesty and neighborhood warmth, so I pushed the identity toward something that feels handmade, bold, and full of character: reds inspired by oven heat, soft blues from morning light, and scribbly handwritten textures that mimic the way bakers track notes.🧡