A refined brand identity designed

A refined brand identity designed for a modern needlepoint store, where tradition meets thoughtful design. This project focused on creating a visual language that feels timeless yet contemporary, honoring the craft while inviting a new generation of makers in. From the monogram and typography to tactile stationery and storefront applications, every detail was crafted to reflect patience, precision, and the beauty of slow, handmade work. A brand rooted in craft, calm, and considered design, made to last 🤍