Decaffeinated Coffee Branding: no caffeine.

Decaffeinated Coffee Branding: no caffeine. no chaos. no noise. just clarity. just control. just you. built a brand around the idea that energy isn’t something you sip, it’s something you own. From the wind-up key concept → to playful characters → to a system that visually removes “the rush” while still feeling alive… this was about designing restraint in a world addicted to intensity🤍