Multicultural PR for Haircare Brands

I initiated results-oriented influencer marketing and media relations programs that generated 3.5B earned impressions and 12M influencer impressions for multicultural haircare brands Gold Series and Royal Oils to create high-profile product launches and brand visibility campaigns. I led the creation of content, including press releases, product fact sheets, media backgrounders, presentations, launch events, and media deskside tours. I managed press inquiries and interviews on behalf of clients and worked with key stakeholders to facilitate press coverage.