Multicultural PR for Haircare Brands
Tameka Anderson
I initiated results-oriented influencer marketing and media relations programs that generated 3.5B earned impressions and 12M influencer impressions for multicultural haircare brands Gold Series and Royal Oils to create high-profile product launches and brand visibility campaigns. I led the creation of content, including press releases, product fact sheets, media backgrounders, presentations, launch events, and media deskside tours. I managed press inquiries and interviews on behalf of clients and worked with key stakeholders to facilitate press coverage.
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Posted Jul 9, 2024
Created and executed product launch media strategy including a virtual event, media relations with beauty media, and influencer marketing with content creators.
