Endometrial Cancer Awareness Campaign

To reach such a culturally and generationally diverse group of people, a multi-channel multimedia approach was taken to help end the silence around endometrial cancer with the Spot Her campaign. I developed the media strategy, built the media list, conducted targeted outreach to secure coverage, created media backgrounders, and facilitated media interviews with national spokespeople to spread the word and drive media coverage. Coverage included 577+ million media impressions, 66 articles, broadcast placements across national and local outlets, and 300+ press release pick-ups.