Healthcare Media Relations Campaign
Tameka Anderson
To raise awareness about Atopic Dermatitis (AD), athletes Ryan Murphy and Coco Ho teamed up with Dupixent for The Now Me: Beach Mode campaign By sharing their personal journeys with AD, they hoped to erase the stigma surrounding skin conditions, ignite confidence in others to be comfortable in their own skin, and inspire those with skin conditions to seek medical attention.
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Posted Jul 9, 2024
I led the strategic media relations campaign, an innovative unbranded PR campaign resulting in 242.8M earned media impressions and nationwide exposure.
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