Content Marketing And SEO - Eternal Dermatology + Aesthetics



A New Face In Dermatology: From 1,500 visitors to 150,000 visitors per month.



About The Project



In August 2021, a chance encounter led me to a long-term Content Writing and Search Engine Optimization (SEO) project with Eternal Dermatology and Aesthetics, a Fulton, MD-based dermatology practice.

The practice hired someone to create content, establish backlinks, and manage SEO, but the site was throttled thanks to some shady black-hat tactics. ED received 1,500 organic visitors with a high bounce rate (most visitors came to the site due to shady link-sharing practices).







The Deliverables

This project involved several stages:

1. Clean up of pages, remove links and other obstacles hurting traffic. 🧹
2. An SEO strategy targeting keywords with the biggest return on investment (ROI).
3. Optimize all existing blogs for these keywords
4. Create 4-8 new blogs every month for indexing, building trust, and blog growth.
5. Perform outreach to key publications to build healthier backlinks.

Writing Examples

Chemical Peels For Dark Skin

Botox vs Xeomin

How To Wear Your Hair After A Hair Transplant



The Results

Screenshot from Ubersuggest

1. Over 1.5+ years, we have 100X traffic to the website.
2. Received features in WhoWhatWear, Essence, mindbodygreen, Pure Wow, Huffington Post, and others.
3. Almost 5X consultation requests.
4. 3X patient visits, including many out-of-state, leading to the expansion of staff and services.



This project has now turned into 4 monthly blog posts and optimizing existing blogs to maintain current traffic.

Do You Need Content And SEO For Your Business? 🤔

The answer is a resounding YES!

Creating consistent blog content is the cheat code, whether you're starting a new blog or looking to grow your own.

Check out my content writing and SEO services to choose a package that fits.