Content Marketing And SEO - Eternal Dermatology + Aesthetics
Marvin Marcano
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Posted Mar 28, 2022
Write 4-8 SEO Blogs monthly and perform SEO strategy, optimization, and link building. Increased traffic from 1,500 to 100,000 in two years.
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A New Face In Dermatology: From 1,500 visitors to 150,000 visitors per month.
About The Project
In August 2021, a chance encounter led me to a long-term Content Writing and Search Engine Optimization (SEO) project with Eternal Dermatology and Aesthetics, a Fulton, MD-based dermatology practice.
The practice hired someone to create content, establish backlinks, and manage SEO, but the site was throttled thanks to some shady black-hat tactics. ED received 1,500 organic visitors with a high bounce rate (most visitors came to the site due to shady link-sharing practices).
The Deliverables
This project involved several stages:
Clean up of pages, remove links and other obstacles hurting traffic. 🧹
An SEO strategy targeting keywords with the biggest return on investment (ROI).
Optimize all existing blogs for these keywords
Create 4-8 new blogs every month for indexing, building trust, and blog growth.
Perform outreach to key publications to build healthier backlinks.
Writing Examples
The Results
Screenshot from Ubersuggest
Over 1.5+ years, we have 100X traffic to the website.
Received features in WhoWhatWear, Essence, mindbodygreen, Pure Wow, Huffington Post, and others.
Almost 5X consultation requests.
3X patient visits, including many out-of-state, leading to the expansion of staff and services.
This project has now turned into 4 monthly blog posts and optimizing existing blogs to maintain current traffic.
Do You Need Content And SEO For Your Business? 🤔
The answer is a resounding YES!
Creating consistent blog content is the cheat code, whether you're starting a new blog or looking to grow your own.
Check out my content writing and SEO services to choose a package that fits.