Content Marketing And SEO - Eternal Dermatology + Aesthetics

In August 2021, a chance encounter led me to a long-term Content Writing and Search Engine Optimization (SEO) project with Eternal Dermatology and Aesthetics, a Fulton, MD-based dermatology practice.

The practice hired someone to create content, establish backlinks, and manage SEO, but the site was throttled thanks to some shady black-hat tactics. ED received 1,500 organic visitors with a high bounce rate (most visitors came to the site due to shady link-sharing practices).

This project involved several stages:

Clean up of pages, remove links and other obstacles hurting traffic. 🧹

An SEO strategy targeting keywords with the biggest return on investment (ROI).

Optimize all existing blogs for these keywords

Create 4-8 new blogs every month for indexing, building trust, and blog growth.

Perform outreach to key publications to build healthier backlinks.

Over 1.5+ years, we have 100X traffic to the website.

Received features in WhoWhatWear, Essence, mindbodygreen, Pure Wow, Huffington Post, and others.

Almost 5X consultation requests.

3X patient visits, including many out-of-state, leading to the expansion of staff and services.

This project has now turned into 4 monthly blog posts and optimizing existing blogs to maintain current traffic.

The answer is a resounding YES!

Creating consistent blog content is the cheat code, whether you're starting a new blog or looking to grow your own.

Check out my content writing and SEO services to choose a package that fits.