Role: Product Designer (UI/UX)

Type: Web3 / DeFi / Crypto Exchange / Launchpad

Deliverables: Complete product UI/UX including Landing Page, DEX, Launchpad, Staking, Analytics Dashboard, Tokenomics, NFT Marketplace, Roadmap, Team, Financial Model, and a few more pages.

Array is an all-in-one Web3 platform designed around the Avalanche ecosystem, bringing together a decentralized exchange, token launchpad, staking, analytics, and portfolio management into one cohesive product.

Rather than designing isolated pages, I created a complete product experience—from the marketing website that introduces the ecosystem to the dashboards where users monitor assets, participate in token sales, and manage staking rewards.

Design a modern DeFi platform that makes blockchain products feel approachable without sacrificing the premium, high-tech aesthetic users expect from crypto.

The experience needed to help users quickly move between multiple products while making complex financial information easy to understand.

Crypto platforms often grow feature by feature, resulting in inconsistent interfaces and overwhelming dashboards. My objective was to build a unified design system that could support an expanding ecosystem while remaining easy to navigate.

The design needed to:

Organize multiple products (DEX, Launchpad, Staking, Analytics) under one consistent navigation.

Present large amounts of financial data without overwhelming users.

Build trust through polished visuals and clear information hierarchy.

Create reusable UI components that scale across the entire platform.

Balance futuristic Web3 branding with practical usability.

Landing Experience: Designed a landing page that introduces the ecosystem through a strong visual identity, product highlights, roadmap, tokenomics, and team sections, giving users confidence before interacting with the platform.

Product Ecosystem: Structured the platform into dedicated experiences for trading, token launches, staking, and analytics while maintaining consistent navigation and reusable components throughout.

Data-Driven Dashboards: Designed dashboards that prioritize readability using KPI cards, market charts, pricing tables, portfolio statistics, and sale analytics so users can understand complex blockchain data at a glance.

Design System: Created a scalable component library featuring cards, tables, buttons, charts, navigation, and status indicators to ensure consistency across every page of the product.

The result is a complete Web3 product concept that brings multiple blockchain services together under one consistent user experience. Instead of treating each feature as a separate application, the platform feels like one connected ecosystem, allowing users to explore token launches, manage staking, monitor market activity, and understand project fundamentals through a clear, modern interface.

The project demonstrates my ability to design complex fintech and blockchain products, build scalable design systems, and transform data-heavy workflows into intuitive user experiences.

Design-wise I've had the chance to work across a bunch of different industries — fintech, Web3, SaaS, gaming, real estate, government and so on— and honestly that variety is what keeps things interesting for me. If you've got a project and think I could help, Reach Out, Happy to Chat.