Building the Acme App and Establishing the Brand Identity System

Jenny Lee

Brand Designer
Product Designer

Overview 🔎

Our team was tasked with building the Acme app and establishing their brand identity system. The goal was to create a product that is not only functional but also visually appealing, with playful illustrations and bold colors that would bring warmth to the design.

Project Details 🤝

We faced several challenges during this project, including a tight deadline and working remotely. We had to ensure that we were all on the same page even though we weren't physically in the same location. To overcome these challenges, we established daily check-ins where we discussed our progress as well as any issues or roadblocks. We also made sure to communicate regularly through messaging apps like Slack so that everyone could stay updated on any changes or updates. Another challenge was ensuring that our designs were user-friendly and intuitive for users of all levels of technical proficiency. To address this, we conducted extensive testing with both internal team members and external users before finalizing our designs. Finally, establishing a brand identity system involved careful consideration of typography, color schemes, logos, icons, etc., which required close collaboration between designers and stakeholders at Acme. We conducted multiple rounds of feedback sessions to refine our ideas until everyone was happy with them.

Results ✨

Despite facing several challenges along the way, we were able to complete the project in just a few short weeks while still producing high-quality work. The app has received positive feedback from customers who appreciate its ease-of-use as well as its visually appealing design elements. The brand identity system has also been well-received by stakeholders at Acme who appreciate how it reflects their company's mission and values in every aspect of its design.

Conclusion 💥

Overall, I'm proud of what our team accomplished during this project despite facing numerous obstacles along the way. This experience taught me about teamwork under pressure while maintaining high-quality standards for each deliverable. I look forward to taking these lessons learned and applying them to future projects.
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