Rooted in the vibrant rhythms of the DC Metropolitan area, The Musicianship is more than just a music program—it’s a movement that uses the power of music to uplift communities, preserve cultural heritage, and create opportunities for youth.

To support their mission, we refreshed The Musicianship’s branding, redesigned their website, and created a wide range of assets for both digital and traditional platforms.

📋 Roles: Visual identity, Brand Support, UX/UI Design

The Musicianship’s brand had heart, but it needed a little polish. We tweaked the logo to make it bolder and easier to read, and gave the color palette a clean-up—making orange the main color and keeping yellow as a nice accent. Still warm and vibrant, just way more dialed in.

To help The Musicianship bring their refreshed brand to life across channels, we created a flexible set of social media templates—easy to use, visually consistent, and adaptable for everything from event promos to community highlights. We also explored a variety of print materials, applying and extending the visual language across posters, flyers, and other collateral to keep the brand feeling cohesive.

Once the refreshed brand was in place, the next step was bringing it to life online. We started by outlining a sitemap and information architecture that supports The Musicianship’s core mission—making sure their programs are easy to find and that the spotlight stays on the artists and youth they serve.

From there, we built wireframes focused on clarity and storytelling, then introduced a clean, spacious layout that carries the tone of the brand and the energy of The Musicianship.