In case of winter, break
Yash Panchal
In case of winter, break glass.
Lip balm is a tiny purchase.
So I gave it the biggest drama I could find.
A red emergency box. Frosted glass. A hammer on a chain.
One small tube inside.
Huge stakes, tiny product.
It's a real object too, so nothing in it imitates a button or a notification, which Meta doesn't allow.
Concept ad. Thaw is a made-up brand, not a client, and the ad hasn't run.
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Posted Nov 4, 2026
In case of winter, break glass. Lip balm is a tiny purchase. So I gave it the biggest drama I could find. A red emergency box. Frosted glass. A hammer on a c...
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