I turned an air-con service
Yash Panchal
I turned an air-con service into a disaster movie.
THIS SUMMER.
HEATWAVE.
Coming to a lounge room near you.
Air-con is crowded in Australia, and the long-running ads I saw are units and owners.
Nobody gets excited about booking a service.
Everybody remembers the first brutal day of summer.
A film poster puts that dread in the feed weeks before it arrives.
Concept ad. Southerly Air is a made-up brand, not a client, and the ad hasn't run.
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Posted Nov 4, 2026
I turned an air-con service into a disaster movie. THIS SUMMER. HEATWAVE. Coming to a lounge room near you. Air-con is crowded in Australia, and the long-run...
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