Yash Panchal
Meta & Google Ads + Ad Creatives for E-commerce Brands
A roof you can wear.
The glowing outline comes from roofing ads, where it traces the roof line on a photo.
I moved it onto a jacket.
Same glow. Same promise: the rain stays out.
The hood and shoulders become the roof line, on a wet Highland ridge.
I didn't see this device in any clothing ad during my research.
Concept ad. Ardroy Outerwear is a made-up brand, not a client, the waterproof rating is a placeholder, and the ad hasn't run.
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She has not forgiven you. She never will.
Christmas pet photos are everywhere right now.
Most of them are trying to be cute.
I went the other way.
Oil paint, a gold frame, a brass plaque, and a cat in a knitted jumper giving you total contempt.
If you've ever dressed a pet, you know that look.
Concept ad. Mittens & Sons is a made-up brand, not a client, and the ad hasn't run.
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It lasted nine minutes.
Every cheese board ad shows the full spread.
So I showed the aftermath.
Crumbs. One grape. A smear of cheese. Two empty glasses.
The party is over and the walnut still looks beautiful.
The food disappears.
The board stays.
Concept ad. Thornwood Board Co. is a made-up brand, not a client, and the ad hasn't run.
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30
Every Black Friday ad is shouting a percentage.
So I made one that reads like the news.
BRASS FALLS 30% IN SHOCK FRIDAY SALE.
A 1920s front page, held up in two hands, for an Art Deco homeware shop.
It's the same offer as everyone else's.
You just read it as a headline before you realise it's a sale.
Black Friday is 27 November, so this is the month to plan it.
Concept ad. The Ashby Gazette and the sale are made up, it's not a client, and the ad hasn't run.
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