Brand Strategy & Design

Brand strategy & design for creative atelier, Zehra Studio.

The studio's main offering is content creation and production for artisanal brands.

Therefore, the brand's identity needed to represent specific elements that tied in with its offerings.

The logo was crafted with the keywords, book, jewels and magic. The result was a stamp mark housing a bowl (that can be seen as a book as well) with floating gem-like symbol and a droplet (magical potion).

The colour palette was curated based on the emotions of wonder, happiness, curiosity and calm. Choosing a muted palette was intentional to reflect the calmness and somber-nature of the brand. The primary colours reflect curiosity and elegance, while the secondary and accent colours reflect happiness and wonder.

The typography selection was based on the intention of clear communication that is both coherent yet fun. The serif heading adds a fun, yet elegant characteristic to the brand's identity, while the san serif font maintains coherence and stability in the brand's messaging.

The result is a whimsical, yet somber brand identity that reflects the fun and curious nature of the studio while also showcasing the solid intention of crafting stories for brands that not only look good on the surface but also make a lasting impact.