Driving User Adoption for a B2B Website Builder

Objective: As the Head of Product Marketing & Growth at IHUBApp, I led cross-functional teams in driving the adoption of a progressive web app builder for small businesses. Focused on implementing a freemium acquisition model, optimizing marketing strategies, and collaborating with the product team to enhance user experience and efficiency.

Demonstrated effective collaboration between marketing and development teams, leading to a significant reduction in support tickets and improved user experience.

Established and executed a comprehensive lifecycle marketing framework, covering website development, paid advertising, social media, content marketing, evergreen webinar funnels, email marketing, affiliate marketing, and community development.

Pioneered innovative product offerings, positioning IHUBApp as a responsive and forward-thinking solution for small businesses.

Identified market needs and generated innovative product offerings to address customer pain points.

Led go-to-market operations, setting quarterly objectives for business development and product enhancement.

Outcome: The strategic implementation of the freemium acquisition model and the comprehensive lifecycle marketing framework resulted in a substantial 223.81% increase in paid accounts. By identifying and addressing market needs, IHUBApp solidified its position as a leader in empowering small businesses to build their brand effortlessly.

Hubspot: Workflow setup and contact management

Jira: Project management and ticket handling.

Atlassian: Spec writing, roadmap development.

Canva: Front end design wireframes.

Meta, Ad center: Business analytics and growth marketing.

Successfully guided IHUBApp through the launch of the freemium MVP, securing 1100 new accounts in the initial 100 days.

Lowered CAC on average by 17% each quarter.

Collaborated with the product team to prioritize features and implement automation, leading to a significant 39.4% decrease in support tickets.

Achieved quarterly objectives in go-to-market operations, contributing to sustained business growth.

Key Takeaways: My role at IHUBApp as the Head of Product Marketing & Growth allowed me to leverage my skills in strategic planning, team collaboration, and innovative thinking. By implementing a freemium acquisition model and fostering Product Led Growth practices, we not only achieved immediate success but also laid the groundwork for continued growth and relevance in the dynamic landscape of web app builders.