Onpointly: Diving into the Problem Space to Unlock a New Product

Sierra Scott

User Researcher
Product Manager
UX Designer
Objective: I embarked on a dynamic 4-week sprint with Co. Lab, supplemented by rigorous training, mentorship, and a subsequent work placement through Riipen. The mission was to conceive, craft, and present the groundbreaking product Onpointly, weaving together robust research, interactive prototyping, and an impactful pitch.
Diving Deep Into the Problem:
Key Responsibilities:
Conducted comprehensive research through surveys, user interviews, and online data collection to understand user needs and pain points.
Synthesized gathered data to inform the drafting of a detailed project specification, outlining the key features and functionalities of Onpointly.
Developed wireframes for an interactive Minimum Viable Product (MVP), focusing on user-centric design principles and iterative development.
Led the pitch presentation, articulating the project vision, value proposition, and potential impact to a panel of judges.
Outcome: The project, Onpointly, emerged as one of the top 10 projects out of 200 students, earning a coveted spot in Demo Day. This recognition underscored the effectiveness of the research-driven approach, agile development, and the ability to quickly iterate and launch a viable product.
Key Deliverables
Key Achievements:
Successfully navigated a 4-week sprint with Co. Lab, integrating research, prototyping, and pitch presentation skills.
Developed Onpointly from concept to interactive MVP within the 4-week timeframe, showcasing adaptability and a rapid learning curve.
Selected among the top 10 projects for Demo Day, a testament to the project's innovation and potential impact.
Acquired hands-on experience in iterating and launching a product, emphasizing agility in the development process.
Learning and Growth: This project provided valuable insights into the entire product development lifecycle, from research and ideation to prototyping and pitching. The experience not only honed technical skills but also fostered adaptability and the ability to deliver impactful projects within tight timelines. The recognition at Demo Day highlighted the successful integration of theory into real-world application and showcased the potential of Onpointly as a solution addressing identified user needs.
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