DTC Acquisition & Marketplace Expansion for Fashion Brands

DTC Acquisition & Marketplace Expansion Independent work with fashion and lifestyle brands in India and the US, connecting direct customer acquisition with marketplace expansion. For DTC, I structured Meta campaigns across the acquisition funnel and used Google Search, Performance Max, catalogue, video and retargeting activity. Testing focused on audiences, creative and budgets. For marketplace expansion, the work included AJIO and Myntra, bringing a broader channel mix to the growth strategy. Capabilities: paid search, paid social, e-commerce acquisition, structured testing and marketplace channel expansion. Selected operating examples: https://satyaprakashrai.com/expertise#operating-examples