CRM, Retention & Customer Lifecycle Transformation

CRM, Retention & Customer Lifecycle Transformation Rebuilt CRM as a lifecycle capability for an international DTC business. The work connected segmentation, customer journeys, email automation and repeat-purchase strategy, including a GetResponse-to-Klaviyo migration. My approach starts with lifecycle architecture before individual campaigns, aligning customer communication with acquisition, conversion, retention and customer lifetime value. Capabilities: CRM strategy, email marketing, lifecycle automation, segmentation and retention. Full case study: https://satyaprakashrai.com/case-studies/crm-retention-transformation