Skullcandy India: Building DTC from Zero to ₹120M

Led the build of Skullcandy India's DTC business during the 2020 retail disruption. As Sr. Manager – Marketing, Branding & E-commerce (Dec 2019–Apr 2021), I connected demand generation with the website, CRM, customer experience and order infrastructure required to fulfil direct sales.The work brought digital marketing, product launches, content, PR, partnerships, brand and retail activation into one plan. The result was a direct channel alongside offline retail, growing from zero to approximately ₹120M annual DTC revenue in 2020.Full case study: https://satyaprakashrai.com/case-studies/skullcandy-d2c-growth