Rebranding two companies into one family

The thinkers and the doers in a healthy mix. Meet the two new typefaces – Galano Grotesque a.k.a the Balls. Very geometric, all sharp but round, soft but bold. The doer. The balls. The perfect match with the two new logos. Paired with Newzald, the witty sheriff in charge of authority and explaining more in-depth. Okay... but how about the issue with the colors mentioned before? Those were narrowed down to matte black, white & the now legendary #FF2345. This shade of pink doesn't even need a name. It's the (inter)action color, counting up to remind you it's time for action.

Rebranding means a fresh start. A fresh breath, time for reflection & strategic moves. While working at DotControl I was the main responsible for the visual style and the story of the two brands, now visually united into one family. Some things needed more funk, others more visual power,  third were very unclear in the first place.

The illustrations shown above are made for the playbook for new employees. After the rebranding, we created a book that captures it all, and with that, awesome new 3D illustrations to visualize every important new chapter in the book.

The visuals shown below are of internal events, to get everyone internally even core used and familiar with the new look & feel of the two brands.

Shown above are the new case studies for DotControl. Visually powerful, those case studies are designed to give you a good impression of the project even before you have seen anything from the end result.

RockDotCon was the first-ever external conference organized by the two companies. Around 50 people came to see and hear talks about growth hacking, design, and development. Since I was the only designer involved in the rebranding project of the two companies, I got the chance to design the branding for the conference as well.