I realised that I don't want to be part of the downside, but of its highest perks. Everything digital is artificial, there is no real nature, oxygen, or nutrients in there. But that does not mean that it cannot generate a huge impact on the real, physical world. Digital is a tool. A very powerful one. And I do believe that if we do our best and place people before profits, and impact before impressions, we can fully benefit from its power.