Smint is a Dutch peppermint brand that boosts confidence. Inspired by the Dutch wordsmiths in the music scene and by the generation Z’s savvy-ness, the concept of WordSmint was born. An AI app that rates your signing and word choice real-time, followed by feedback based on sentiment and a unique generated artist’s name cover. Check out the campaign commercial here.

Shown above are the three steps of the main flow.

Shown below are the auto-generated unique artworks that people get after they've submitted their track

Check out the full happy flow here