Wordpress Website for a B2B Travel Agency | Parallax animation

Valentina Guerrero

Verified

WordPress Website for a B2B Travel Agency with Parallax Animation

<p><strong>Project Type:</strong> WordPress Website / UX/UI Design / Elementor / Parallax Design</p>

My Role

I handled the full UX/UI design and WordPress development of the site, building every section with Elementor. The design emphasizes responsive layout, parallax animations, and a clear information flow to support B2B travel clients.

Goals

Design a clean, modern layout tailored to B2B travel clients
Highlight core services with clear visual hierarchy and flow
Integrate parallax scroll animations to enhance engagement
Ensure mobile responsiveness and fast performance
Build the site using WordPress + Elementor for easy content updates

Creative Process

As a UX/UI Designer, my goal was to craft an immersive visual experience that allowed travel images to speak louder than text. From concept to execution, the creative direction was built around emotional engagement and intuitive exploration. Key elements:
A visually rich, scroll-based layout to simulate the feeling of discovering destinations.
Strategic pairing of minimal copy and full-width imagery to balance impact and clarity.
Mobile-first design validation and responsive optimization for large display environments.

Development Process

As a Web Developer, I executed the project using WordPress and Elementor Pro, integrating advanced features tailored for B2B travel sales:
Custom Parallax Animation: Enhanced visual depth using layered motion effects with responsive performance tuning via custom CSS and JavaScript.
Advanced Search System: Created a custom search interface that filters travel packages by region, experience, and theme—streamlining discovery for agency clients.
Performance-First Build: Focused on fast loading via asset optimization, lazy loading, and minimized plugin overhead.

Built for B2B Agencies

Designed specifically for tour operators and travel resellers, the site prioritizes business needs:
Easy access to package details
Conversion-focused structure for lead generation
Clean UI aligned with professional travel branding

Outcome

The final website delivers a sleek and functional user experience with strategic animations and responsive design. The parallax effects guide users through the agency’s offerings while maintaining clarity and ease of use. Built entirely in WordPress, the site is easy to manage and scale, providing a strong foundation for the client's digital presence in the competitive travel industry.

Stack & Tools

Figma
WordPress + Elementor Pro
Custom CSS & JavaScript
Responsive Design
SEO Optimization
Lightweight Plugin Architecture
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Posted May 29, 2025

Website design and development for a B2B travel agency using WordPress. Includes parallax scroll effects, responsive layout, and clear service presentation.

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Timeline

Sep 24, 2024 - Jan 15, 2025

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