Re-Branding of Local Soda Company
Kaelen Rodgers
Indy Pop is the proposed design for a small soda company based in Indianapolis, IN (commonly referred to as "Indy" by locals) that focuses on capturing a young metropolitan audience through bright colors and fun atmosphere.
The project began with an evaluation of the company's location and honing in on a specific audience to better target consumers. I created a new brand identity including name, logo, packaging, and advertising and presented both brand strategy and assists to the client.
The bright colors chosen, as well as the bubble motif, emphasize the brand's youthfulness and excitement. The white background and simple shapes reflect the company's decision to use real, natural sugars while helping to make the bright colors and explosive bubbles pop.
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Posted Jun 27, 2023
Developed a captivating brand identity, unique packaging, and impactful advertising, culminating in a presentation of brand understanding and application.
