Brand StrategyCampaignIdentityNamingCopywriting

Kyle Duford, ECD, Naming, Brand, Copywriting

Chris Heuvel, Sr. Creative Director

Karl Tremper, Digital Art Director, Animator

From new brand platform to naming, archetype to all new visuals, the project was a remarkable success.

When Magestic Beds needed repositioning, they didnt realized once they understood their own meaning, they needed to change their brand strategy, and in doing so realized their existing name no longer worked. I renamed this ONZA from "Majestic Beds." An onza is a mythical African cat that sleeps all night so it can be laser-focused for the morning hunt.