ENTRELUZ- From the Blue Hour to the Booking Button

ENTRELUZ is a concept for a rooftop bar serving signature cocktails above Botafogo Bay. The landing page had two jobs. It had to capture the moment when the sun sets and the city lights come on, then give visitors a clear way to explore the venue and reserve a table.

The opening line sets the scene in Portuguese. “A cidade acende. A noite começa aqui.” The city lights up. The night starts here.

Petrol blue gives the page its after-dark backdrop. Sage and cream soften the palette, while sunset amber picks up the glow of candlelight and the last light over the bay. Josefin Sans and Jost pair spacious display typography with readable supporting copy.

The opening screen frames the Rio skyline at sunset inside a circle. Further down, a glass held up against the skyline brings the cocktail and the view into the same composition.

As visitors scroll, a small, framed photograph of the terrace expands into a panoramic view. The wider frame reveals the seating, the lanterns and Sugarloaf Mountain across the water, giving visitors a better sense of what it would feel like to spend an evening there.

The cocktail menu takes a different approach. An orbital carousel brings one drink into sharp focus while the neighboring drinks recede. Morro em Brasa, shown with a curl of smoke and an orange peel, gets its own moment before the next cocktail comes forward.

The page gives visitors three ways to engage with the venue. They can explore the terrace and its view over Botafogo Bay, discover events such as Sunset Sessions or learn about private rooftop hire, and reserve a table through a dedicated section with a direct Reservar mesa call to action.

The circular sunset hero and the cocktail carousel carry through to mobile, where the layout is recomposed for a narrower screen. The reservation prompt remains easy to find as visitors explore.

An interactive landing page that brings together digital art direction, UX/UI design, scroll-driven storytelling, responsive layouts and AI-assisted web implementation.

Project credit Kauára Bertoluci · KCLOCK Conversion Studio

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