Santo Lhama | Brand Identity & Interactive Landing Page

Santo Lhama is an artisanal burger restaurant concept with a halo-wearing llama, a takeaway bag that says Me Lhama que eu Vou, and a landing page that takes its signature burger apart as you scroll. I developed the project from naming and visual identity through packaging, interaction design, and web implementation.

The halo plays on Santo, and the sunglasses give the llama its attitude. I illustrated the character in different roles: serving a burger, carrying takeaway, riding a skateboard, working the grill, and mixing a drink. Each pose gives the brand something different to say while keeping the character recognizable.

The identity includes horizontal, stacked, and monochrome logos. Cream, paprika red, petrol blue, and charcoal set the palette, with Barlow Condensed for headlines and DM Sans for supporting text.

I applied the identity to a restaurant mural concept and four takeaway formats. The burger box pairs the wordmark with playful side-panel copy. The skater bag uses the character and a fold-over seal. The wrap repeats the llama motif, while the paprika cup features a cream illustration.

Me Lhama que eu Vou carries the same voice into the takeaway section of the site, where it introduces the idea of having a Santo Lhama burger at home.

The hero opens with Capricho em cada camada and a fully assembled burger. As visitors scroll, the ingredients separate into layers and come back together before the page moves into Da chapa à mesa, a sequence that shows how the burger is prepared.

The menu gives Santo da Casa, Fit da Chapa, and Verde de Respeito their own panels, each with a seal, a short description, and an ingredient list. The desktop and mobile layouts carry the same typography, colors, and illustrations from the packaging into the browsing experience.

Scope · Naming, visual identity, logo design, illustration, packaging concepts, landing page UX/UI, interaction design, and web implementation.