Impala is a mobile-first marketplace connecting people in the diaspora with trusted local shoppers to access foodstuffs and essentials from home. The platform aims to make the process simple, transparent, and reliable, reducing the uncertainty and delays common in informal channels. By bridging long distances and creating a structured workflow, Impala delivers a seamless experience that is culturally grounded and community-focused.

The challenge for the mobile experience was designing an interface that feels intuitive for both buyers abroad and local shoppers while maintaining clarity, trust, and simplicity at every step. The product also needed a scalable foundation to support future growth and feature expansion without disrupting usability.

I partnered with Impala to design the full mobile experience, focusing on usability, clarity, and visual identity. The goal was to create a platform that guides users confidently through each step while establishing reliability and approachability.

Key contributions included:

User-Centered Experience: I mapped core journeys and built flows that anticipate user needs, reduce friction, and simplify decision-making. Actions like browsing, selecting items, and managing interactions were designed to feel natural and guided.

Visual Direction: I developed a modern, warm interface with clean layouts, clear typography, and a consistent color palette that reinforces the brand’s personality while prioritizing usability.

Design System: I created a system of reusable components, spacing rules, text styles, and interaction patterns to maintain consistency across the app and support long-term scalability.

Prototyping & Testing: I produced interactive prototypes to communicate flow, motion, and interaction design. Iterative testing validated decisions, ensuring users feel confident and supported throughout the journey.

The final mobile design presents Impala as a reliable, approachable, and structured marketplace. It simplifies a complex process into a clear, intuitive experience while reflecting the brand’s mission to connect communities across borders. The product now balances usability, functionality, and personality, establishing a foundation for growth and future enhancements.