This project for Atmex focuses on creating high-energy, mouth-watering social media assets designed to drive engagement and sales for a Mexican culinary brand. The goal was to translate the vibrant flavors of Mexico into a bold visual language that stops the scroll. I utilized high-saturation color blocking, using deep reds, vibrant purples, and earthy greens, to create a distinct "flavor profile" for each product, from burritos to guacamole. By pairing crisp, high-fidelity food photography with dynamic typography and clear promotional CTAs (like "Buy One Get One Free"), I developed a cohesive social grid that increased brand visibility and effectively communicated limited-time offers to a hungry digital audience.

Visual Storytelling: Creating a "vibe" that matches the product's cultural roots.

Ad Creative Design: Designing high-conversion layouts for promotional discounts and "Buy One Get One" offers.

Color Theory: Using contrasting palettes to differentiate product categories while maintaining brand consistency.

Typography: Implementing bold, modern fonts to ensure readability on small mobile screens.