Atmex Branding & Social Media Design
Abdul Hasan
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Posted Jan 2, 2026
I designed high-energy social assets for Atmex, using bold color blocking and dynamic type to drive BOGO sales and translate Mexican flavors into a visual grid.
Atmex — Bold Branding & Social Media Design
Project Overview Developed a high-energy visual identity for Atmex’s social media, focusing on converting "scrollers" into "customers." The objective was to capture the authentic, vibrant essence of Mexican cuisine through bold digital assets.
The Challenge The brand needed to stand out in a saturated food-delivery market. The visuals had to communicate both the "premium taste" of the food and the "urgency" of limited-time promotional offers like BOGO (Buy One Get One).
My Creative Solution
Color Blocking: I implemented a high-saturation palette (Deep Reds, Vibrant Purples, Earthy Greens) to create a unique color-coded "flavor profile" for each menu category.
Dynamic Typography: Used bold, modern fonts to ensure that promotional CTAs remained legible even on the smallest mobile screens.
Ad Creative Optimization: Balanced high-fidelity food photography with "Buy One Get One" overlays that didn't clutter the design but drove immediate action.
Grid Consistency: Designed the assets to work both as individual posts and as a cohesive, appetizing Instagram grid.
The Result
Created a distinct visual language that improved brand recognition.
Delivered a series of high-conversion layouts that effectively communicated complex promotional offers.
Successfully translated cultural "vibes" into a modern, digital-first marketing kit.
Tools Used
Adobe Photoshop (Retouching & Compositing)
Adobe Illustrator (Layout & Typography):
