Chicken Frito, a fast-food restaurant, required a distinctive brand identity and website that aligned with their playful and bold approach. The objective was to develop a fun, humorous tone that resonated with their target audience and differentiated them in the competitive fast-food market.

My strategy was to design a cohesive brand experience that extended across both digital and physical touchpoints. From the logo design to the user interface of the website, every element was aligned with the brand’s core message of delivering fun, flavor, and uniqueness. Additionally, we ensured that the brand identity was scalable for future growth, allowing Chicken Frito to expand while maintaining a consistent, recognizable identity. The website was designed with user-friendliness in mind, reflecting the same energetic tone while ensuring easy navigation.

I began by conducting in-depth research on the fast-food industry and analyzing Chicken Frito’s target audience. This research helped us understand the brand’s competitive landscape and customer preferences. Based on these insights, we planned to create a visual identity that utilized bold, vibrant colors and playful, quirky characters. The goal was to evoke a sense of fun and excitement, making the brand stand out from competitors.