Brand Identity & Website Design for Multicuisine Restaurant

Empire Grand is a multicuisine family restaurant that offers a fusion of Indian, Arabic, and Chinese culinary traditions. The goal was to create a brand identity and website that conveyed the restaurant’s dedication to delivering a memorable dining experience while reflecting its cultural diversity and family-friendly environment. I was responsible for developing a logo, full branding, and the website to bring this vision to life.

The branding centered around the concept of bringing together different culinary traditions into one cohesive and family-oriented experience. The logo was crafted to symbolize the craftsmanship and culinary artistry behind each dish. The website design aimed at providing an inviting and seamless user experience, allowing customers to explore the menu, learn about the restaurant’s unique offerings, and easily make reservations.

Extensive research was conducted to understand the multicultural nature of the cuisine offered by Empire Grand. The goal was to design a visual identity that unified these diverse influences while appealing to a wide range of customers.

The main challenge was creating a brand identity that represented the fusion of different culinary traditions without overwhelming the customer with too many visual elements. Another challenge was to make the brand feel upscale while still maintaining its family-friendly and approachable nature.