ArrowCap | Brand Identity & Iconography

Lucia | Macanuda Studio®

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Iconography Designer

Brand Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

ArrowCap is an Australian company specializing in non-depository finance products.
Leveraging existing and immediate partnerships with wholesale providers, ArrowCap will offer fixed-term, secured lending solutions to prominent firms in the Australian automotive and rental car sectors.
Whilst the demographic of clients and their internal culture is professional and compliance, they wanted to lean into a neo-bank aesthetic. Finance should be fun and simple.
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An Australian company offering fixed-term, secured lending solutions to prominent firms in the automotive and rental car sectors.

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Iconography Designer

Brand Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Lucia | Macanuda Studio®

Impactful design for bold and modern brands 🌶️

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