ArrowCap | Brand Identity & Iconography

ArrowCap is an Australian company specializing in non-depository finance products.

Leveraging existing and immediate partnerships with wholesale providers, ArrowCap will offer fixed-term, secured lending solutions to prominent firms in the Australian automotive and rental car sectors.

Whilst the demographic of clients and their internal culture is professional and compliance, they wanted to lean into a neo-bank aesthetic. Finance should be fun and simple.