Visual Identity, Logo Design, Brand Asset Illustration

Parenthood is a concept created as a one-stop shop for all parents, offering everything from physical and mental health resources to a curated shop and a supportive community.

Based on a brief by @hellotayloramy, I developed the complete visual identity for Parenthood, including the logo suite, color palette, custom illustrations, and branding elements to reflect the warmth, inclusivity, and connection that the brand embodies.