At Cottage Grove Inn, I independently crafted and implemented their social media strategy that boosted their brand awareness, traffic to their website, and increased bookings. This included designing custom graphics and reels for Instagram and Facebook to promote social media-exclusive promo codes, some examples of which are included below. The content that I created was also shared and reposted across @visitnapavalley and @visitcalistoga's profiles which aided in boosting brand awareness.

Additionally, I optimized their Instagram profile by refining the bio to better highlight the hotel's key features for their target audience, organized the highlights for clarity, and overall curated content around their main brand pillars.