Norton tapped us to lead creative optimization across all owned social channels in 2021. We started with an audit of current brand collateral and social strategy per platform. Using our findings, the team developed a revised look and feel for social creative born from current brand guidelines as well as a strategy tailored to each platform and respective audience segmentation.
Team:
Lead Designer: Abigail Spooner
Designers: Alex Rybarczyk, Paola Fernandez
Art Director: Aashna Shah
