Moshal Program • Empowering Students Through Thoughtful Design

The Moshal Program provides scholarships and mentoring to underprivileged but talented students, helping them achieve academic and professional success. Their mission demanded a website that reflects their transformative impact while effectively engaging donors, students, and mentors.

Moshal Program needed a modern, intuitive website that:

• Clearly communicates their mission and success stories.

• Simplifies navigation for diverse user groups: students, donors, and alumni.

• Optimizes functionality across devices.

• Enhances engagement through storytelling and data representation.

Using a user-centered design approach, I crafted a website that embodies Moshal Program’s vision, emphasizing accessibility and scalability. The process included:

1. UX Research: Understanding the needs of donors and students through stakeholder interviews and competitor analysis.

2. Wireframing & Prototyping: Rapid iteration of layouts in Figma to ensure intuitive navigation.

3. Visual Design: Aligning the visual language with Moshal’s branding to enhance trust and emotional connection.

4. Development Collaboration: Working closely with developers to maintain design fidelity and performance.

1. Dynamic Storytelling:

• Showcased impactful success stories through interactive sliders and visuals.

• Integrated testimonials to highlight Moshal’s influence.

• Clear pathways for students seeking application info and donors exploring partnership opportunities.

• A mobile-first design ensuring seamless interaction on all devices.

• Data visualizations to underline achievements, e.g., scholarships awarded and career success rates.

• Built with future expansion in mind, ensuring easy content updates.

The redesigned website not only amplifies the Moshal Program’s online presence but also strengthens its ability to connect with and inspire its audience. It serves as a digital catalyst for their mission, making their transformative work more visible and accessible.