CHK Sneakers – A Funded D2C Footwear Brand
Shrujal Patel
Partnered with CHK Sneakers, a rapidly growing D2C sneaker brand recently funded with $2.5M by Accel and Bluestone, to design and develop a high-performance Shopify storefront. The objective was to create a modern, conversion-focused eCommerce platform that reflects the brand’s energy and enhances the shopping experience across devices.
✅ Store Design & Development
Designed and built a fully responsive Shopify storefront using Fame Theme, known for its smooth scroll-based animations and interactive experience.
Customized theme to ensure brand consistency and optimal performance.
✅ Feature Proposals & Implementations
OTP & WhatsApp-Based Login: Streamlined login experience using mobile authentication, improving conversion and retention.
Integrated Shiprocket for Order Fulfillment: Seamless order processing and real-time shipment tracking.
Cash on Delivery (COD): Enabled secure COD checkout to capture a larger customer base.
Promotions & Discounts: Setup of time-based promotional banners, discount codes, and automated campaign triggers.
Instagram Feed Integration: Live, shoppable Instagram gallery on the homepage and product pages.
Customer Engagement Tracking: Implemented tools to monitor user interaction and improve marketing strategies.
Professional Invoicing: Connected third-party invoice API for generating downloadable invoices.
Native Filtering System: Enhanced product discovery with native Shopify filters by category, size, and color.
"Notify Me" for Out-of-Stock Products: Built-in notification system to capture demand on sold-out items.
Review Management: Integrated a user-friendly review system to encourage feedback and display social proof.
Blogging Module: Created a content-driven blog section for SEO and storytelling.
✅ Functional Customizations
🛠️ Product Page – Dynamic Variants
Customized product page to display same-category products as variants, allowing users to switch between similar styles without leaving the page.
🛠️ Custom "My Account" Section
Redesigned the My Account dashboard to integrate:
Invoice download using API integration
Live order tracking with shipping updates
✅ Impact
Enhanced customer experience and reduced drop-offs through intuitive UX and seamless checkout.
Boosted engagement via WhatsApp login and Instagram feed integration.
Improved operational efficiency with Shiprocket and invoicing API automation.
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Posted Apr 17, 2025
Built a robust Shopify store with Shiprocket, OTP login, auto invoices, and payment gateways for CHK Sneakers—a $2.5M funded D2C brand.
