Grobo Inc. - Store Design, Development & Management

Grobo sought my expertise for a complete store revamp and ongoing management. The goal was to enhance performance, improve customer trust, and boost conversions through innovative strategies and technical implementations.

📌 The strategic solutions proposed, which led to remarkable sales and conversion improvements, included:

Designed and developed the store using the Vodoma Shopify theme, emphasizing speed and usability. Integrated lazy loading for images and optimized YouTube video playback for superior performance.

Implemented product variants, streamlined checkout processes, and added product add-ons to simplify purchases.

Integrated Klaviyo for personalized email marketing and upselling opportunities.

Added photo reviews and visually appealing trust badges to instill confidence in customers.

Integrated 3D models to allow customers to visualize products in their space.

Initiated a YouTube channel to improve product understanding through engaging video content.

Integrated the Allgrovers discussion forum, fostering community engagement and product discussions.

Through a combination of strategic design, technical expertise, and innovative marketing, this project resulted in remarkable improvements in sales and customer engagement. It showcases my ability to manage and enhance e-commerce stores comprehensively.