Grobo Inc. - Store Design, Development & Management
Shrujal Patel
Grobo Inc., a Canadian startup specializing in automated indoor plant grow boxes.
Grobo sought my expertise for a complete store revamp and ongoing management. The goal was to enhance performance, improve customer trust, and boost conversions through innovative strategies and technical implementations.
📌 The strategic solutions proposed, which led to remarkable sales and conversion improvements, included:
Key accomplishments included:
1. Performance-Optimized Store Revamp:
Designed and developed the store using the Vodoma Shopify theme, emphasizing speed and usability.
Integrated lazy loading for images and optimized YouTube video playback for superior performance.
2. Feature Integration for Enhanced User Experience
Implemented product variants, streamlined checkout processes, and added product add-ons to simplify purchases.
Integrated Klaviyo for personalized email marketing and upselling opportunities.
3. Building Trust & Credibility:
Added photo reviews and visually appealing trust badges to instill confidence in customers.
4. Innovative Conversion Optimization:
Integrated 3D models to allow customers to visualize products in their space.
Initiated a YouTube channel to improve product understanding through engaging video content.
Integrated the Allgrovers discussion forum, fostering community engagement and product discussions.
Through a combination of strategic design, technical expertise, and innovative marketing, this project resulted in remarkable improvements in sales and customer engagement. It showcases my ability to manage and enhance e-commerce stores comprehensively.
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Posted Jun 10, 2024
Grobo Inc., a Canadian startup specializing in automated indoor plant grow boxes, sought my expertise for a complete store revamp and ongoing management.
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