This is a self-initiated project where I designed and built a modern e-commerce website for a fictional accessories brand called AccessoryDen. The goal was to create a clean, conversion-driven shopping experience that highlights products beautifully while staying simple and fast.

Research & Inspiration: Studied top-performing eCommerce websites (like MVMT, Daniel Wellington, and Casio) to understand product presentation and layout structure.

Wireframing: Created low-fidelity wireframes to define hierarchy and navigation flow.

UI Design: Used a neutral color palette, large product visuals, and clear CTAs for a minimalist but high-end look.

Framer Build: Designed and built directly in Framer using CMS for product management and smooth animations for transitions.

The final design features:

A sleek homepage with hero product sections

Clean product cards and quick-view options

Simplified checkout process for faster conversions

Fully responsive layouts across all devices

Framer · Figma ·

This project helped me refine my workflow from design to live prototype — showing how I combine UI/UX thinking and Framer execution to bring eCommerce ideas to life.