Amazonia: Social Media, Branding & 3D for a Jewelry Brand

Amazonia is a jewelry brand built around one idea: the force of nature inside of you. Hummingbirds, snakes, leopards and petals turned into rings and necklaces in gold, silver and rose gold, sold worldwide through Instagram. The account was the shop window and the shop at the same time, so the job was a social media system first, with the brand identity and the product visuals built to feed it.

A grid designed as a world, not a catalog: product renders alternate with nature imagery, portraits and short quotes, one row at a time, so every new post lands in a rhythm instead of breaking it. Templates for product posts, launch carousels, stories and reel covers; a highlight system by collection; a bio and pinned posts that send people to the store. Reels built from the 3D scenes, a ring stamped into sand, petals falling over a pendant, a snake ring turning in the light, so every piece gets motion without a shoot. A monthly calendar with launch, story and community slots the brand can run itself.

Circular seal mark with the wordmark, a classic serif for the brand voice and a clean sans for product and web, and a palette taken from the pieces themselves: warm gold, raw paper, forest green and sand. A short tone of voice guide so captions, stories and replies sound like one person.

Every piece modeled in 3D and rendered with studio lighting and physically accurate gold, silver and rose gold materials: one model gives packshots in every finish, close-ups that show the engraving, and animated loops for the feed. No photo studio per piece, no reshoot per finish, and every new design joins the feed in the same light as the rest.

Figma for identity and templates, 3D modeling, lookdev and rendering for the product visuals, motion for reels. The case study covers the social, identity and visual system; store build and ads were run by the brand.