Innerwork Systems — Self-Knowledge Product Line
Haemish O'Donnell
Innerwork Systems is a three-product self-knowledge platform I designed, built, and shipped end to end under my studio, Rare by Design.
Three deliverables, one ecosystem, framed around a single thesis: every mind runs on infrastructure, and most people never see theirs.
The product line
Subsurface — $7.99 journaling app with six chapters and a burn mechanic
The Portrait — $65–$125 bespoke astrology + Human Design guide, delivered as a private interactive link within 72 hours
Decoded — $200–$250 relational compatibility translator with embedded AI chat
What I built solo
Brand identity, visual system, and all copywriting
Front-end: custom HTML / CSS / JavaScript with a 90-second diagnostic funnel
Back-end: PHP + MySQL on Hostinger Business
Payments: Stripe (Portrait + Decoded) and Gumroad (Subsurface) — four payment links total
Email automation: 13 emails across four Kit sequences
Order management: password-protected dashboard at /dashboard.php with revenue tracking, slot management, and live diagnostic lead capture
Compliance: Privacy Policy, Terms of Service, cookie consent, Meta Pixel, Meta Business Account
The thesis
Introspective work doesn't have to look soft. Built right, it can feel like premium infrastructure — precise, intentional, revenue-ready from day one.
Live at innerwork.systems.
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Posted Jul 10, 2026
Three-product self-knowledge platform with a diagnostic funnel, Stripe payments, email automation, and a custom order dashboard. Built end to end.
