Rare by Design — Studio Identity + Site Build

Rare by Design is my independent digital studio, based in Palm Springs, California. It's the operating brand under which I design and build websites, brand identities, and digital systems for clients who need their presence to feel as deliberate as their work.

The studio site itself is a build — a moving identity rather than a static portfolio. Deep plum, gold, animated typography, custom motion. The work speaks before the copy does.

Full website design and build (front-end and back-end)

Brand identity and visual systems

App and Chrome extension development

Digital marketing infrastructure (analytics, pixels, SEO, dashboards)

AI product builds and integrations

Most freelancers compete on aesthetics or price. I compete on the layer between idea and operational — the messy middle where systems either work or quietly fall apart. Every site I ship includes the surface clients see and the infrastructure they don't.

I built this site for myself at the same level I build for clients, because the studio site is the first conversation every new client has with me.