Kaso (formerly ElKaso) is an online B2B platform that facilitates order processing and communication between restaurants and suppliers, designed to help users work faster and smarter by digitalizing the ordering process.

I worked with KASO from its very beginning and developed three different platforms from scratch. In just two years, we achieved USD 30 million in GMV per month and attracted more than 8,000 users. I held a pivotal role in shaping the user experience and design, collaborating with stakeholders, working closely with developers and business teams, and spending extensive time talking with customers and analyzing data.