Amaya – Visual Identity & Packaging Design

Amaya is a skincare brand built around light, each product conceived as part of a daily ritual that reconnects skin to radiance, at every hour of the day. The challenge was to create a brand world that could feel premium and editorial, while staying sensorial, colorful, and deeply evocative of natural light.

The identity was shaped around softness and glow. We designed a logotype with refined, fluid curves, balancing elegance with accessibility. The color palette drew from the gradients of dawn and dusk creating packaging that feels like bottled light. Typography brought a modern editorial touch, while photography and textures emphasized tactility and emotion. Each product name was written as a fragment of poetry, extending the brand’s narrative into every touchpoint.

The result is a skincare identity that feels radiant, immersive, and timeless. Amaya invites its audience to experience beauty not only as care, but as a ritual of light, one that transforms the everyday into something poetic.