Deja Brew | Brand Identity & Packaging

Deja Brew is a premium coffee brand shaking up specialty coffee with a bold, colorful identity made for curious, design-savvy drinkers.

We led a full rebrand—strategy, visual identity, and packaging—to make the brand feel more playful and approachable, while staying true to its artisanal roots.

Inspired by its witty name and passion for craft, the new look bursts with vibrant colors, rounded type, and expressive illustrations. Every touchpoint feels intentional, fresh, and full of personality.

The result? A standout brand that sparks curiosity and positions Deja Brew as a feel-good coffee for the next generation.

💌 Client feedback:

“Don’t hesitate for a second. Working with Elodie means benefiting from professional, human, and creative support. She knows how to listen, understand the brand’s universe, and translate it visually with great accuracy. You feel guided without pressure, always with genuine kindness.”